Write great content optimized for SEO. Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. In fact, in a recent poll of marketing professionals, 57% said on-page content development was the most effective SEO tactic. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.
Spread content, get links, and get noticed. I highly recommend doing this the “white hat” way. White hat is a SEO term that means you are linking your content for customers, and not just for Google to see. Back in the day, people would post links like crazy everywhere. There would be websites just full of links called link farms. Google created updates to combat this type of black hat scamming. So, don’t risk your site’s SEO, and go the trusted route of getting links from reputable sites.

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Getting ranked high within Google My Business comes down to Google verifying that your business is real. It does this by determining how often your business name, address and phone number (NAP) is cited or listed on the internet. It’s the exact same as how backlinks act for search engine optimization. The more you have, usually the better your search rankings will be.
The title tag is used by search engines to display a page in search results, as well as appearing at top of the browser. These tags tell search spiders and users what your page is about. Google only displays between 50 – 60 characters in their title tags, therefore its important to keep descriptions short, compelling and relevant. Keywords and page topics should feature towards the front.

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In order to rank higher on Google in 2019, consider starting from the ground up with your website and SEO strategy. Try hiring experts like Optuno to build you a custom SEO-friendly website for your business. The professionals at Optuno also provide hosting, monthly maintenance, and a dedicated team to take care of the site. It also offers a 100% money-back guarantee if you’re not satisfied. Click here for a free consultation.

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It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.

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Local results favor the most relevant results for each search, and businesses with complete and accurate information are easier to match with the right searches. Make sure that you’ve entered all of your business information in Google My Business, so customers know more about what you do, where you are, and when they can visit you. Provide information like (but not limited to) your physical address, phone number, category, and attributes. Make sure to keep this information updated as your business changes. Learn how to edit your business information

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Backlinks are incoming hyperlinks from one web page to another website and they pass equity to your site, think of it as a vote of recommendation. Backlinks are the most important factor determining your site’s search ranking. Start your link-building strategy as early as possible because it can take months for google to update your ranking and for you to reap the benefits of your link-building efforts.
Ranking highly on Google is achieved by strategically using keywords and design elements on your website that are favored by Google. Learning how to rank on Google will help give you the ability to capture the top organic and local results. Every business should be consistent in their efforts to increase and/or hold their top position on Google, as online searches are a primary way for customers to find companies and products.

Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.

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The most valuable tip I give small business owners who are looking to improve their ranking is to optimize their website for voice search. As of January 2018 alone, there were an estimated one billion voice searches per month. This number has grown exponentially over the past year and it will continue to grow in 2019. Optimizing their sites now will give them an edge in all aspects of their marketing.
Having an industry influencer publish a blog post on your site or turning an interview with them into a blog post can help to drive traffic both through organic search but also via that influencer promoting the content to their audience (see the backlinks section above). This can also help to add more variety to your content and show your visitors that you are active in your field.
Top marketing strategist, digital marketer, and business coach. With a history of direct sales and marketing I’ve successfully sold just about anything including cemetery plots and vacuum cleaners door to door. For years I have been in the driver's seat building brick & mortar businesses and digital properties that have turned into early retirement packages for my clients by selling them at a high profit. I have streamlined and refined this proven path to success... more »
Backlinks are incoming hyperlinks from one web page to another website and they pass equity to your site, think of it as a vote of recommendation. Backlinks are the most important factor determining your site’s search ranking. Start your link-building strategy as early as possible because it can take months for google to update your ranking and for you to reap the benefits of your link-building efforts.

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If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

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When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.

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So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
Hack #1: Hook readers in from the beginning. People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article (see the intro to this article for example!), telling a story, or stating a common problem that your audience faces.
While short-tail keywords are often searched more frequently, it is more difficult to rank for them on search engines. Targeting long-tail keywords, on the other hand, gives you a better chance of ranking higher (even on the first page) for queries specific to your products and services—and higher ranking means more traffic. Plus, as search engines and voice-to-text capabilities advance, people are using more specific phrases to search online. There are many free tools available to help you find keywords to target, such as Answer the Public.
Take your competitors’ SEO work and apply it to yourself. For example, when writing your meta titles and descriptions, look at your competitors’ paid ads on Google for your keywords. Do they all mention a word or phrase (“complementary” or “free estimates,” for example)? Try using those to improve your titles and descriptions. After all, they spent money testing theirs out.

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Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.
To make sure your NAP is consistent, do a search for your business. Click to see what every listing of it looks like. If the information is incorrect on a website, contact them and have it changed. This is something a few of our clients have had to do as they’ve changed addresses or phone numbers. Using the best local SEO software out there, we can track our clients business listings to see their NAP.
Guest blogging is a two-way street. In addition to posting content to other blogs, invite people in your niche to blog on your own site. They’re likely to share and link to their guest article, which could bring new readers to your site. Just be sure that you only post high-quality, original content without spammy links, because Google is cracking way down on low-quality guest blogging.

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