9. Sponsor photo contests. Ask your customers to send photos of themselves using your product or service in a creative way. Not only does this provide interesting content for your site but, people love to win things. The photos can be uploaded to your company’s Flickr and Pinterest accounts, providing more opportunities to engage with potential customers. Then use Google reverse image search to find other websites that use your images. Asking them to credit your site as the source, results in even more links back.
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Hey Sammy, I would always advise against buying traffic, social followers, or anything else in that area. It mostly ends up being a vanity metric without business benefits. It’s always better to earn the traffic by creating a valuable, high-quality website and marketing it properly. When you do that, you attract the kind of visitors who are interested in what you have to offer, which is usually better for the bottom line.
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
An easy way to keep your website current and relevant is by maintaining an active blog. This allows you to create posts that use your keywords while also telling Google your website is up-to-date without actually having to update your web pages. Consider writing on topics that answer frequently asked questions or sharing your expertise in your industry.
Top marketing strategist, digital marketer, and business coach. With a history of direct sales and marketing I’ve successfully sold just about anything including cemetery plots and vacuum cleaners door to door. For years I have been in the driver's seat building brick & mortar businesses and digital properties that have turned into early retirement packages for my clients by selling them at a high profit. I have streamlined and refined this proven path to success... more »
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This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
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There is no magic formula for content marketing success, despite what some would have you believe. For this reason, vary the length and format of your content to make it as appealing as possible to different kinds of readers. Intersperse shorter, news-based blog posts with long-form content as well as video, infographics and data-driven pieces for maximum impact.
Content drives most traffic when you offer something useful. There are many types of useful content you can create and they largely depend on the niche of your site. You can have articles with tons of advice, or short tips but one of the most powerful ways to get traffic is to create a free product or service. When this product or service gets popular and people start visiting your site, chances are that they will visit the other sections of the site as well.
Write great content optimized for SEO. Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. In fact, in a recent poll of marketing professionals, 57% said on-page content development was the most effective SEO tactic. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.
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Organic search results are free and display below Google Ads and sometimes local results. Google uses a sophisticated algorithm to determine which sites rank highest for organic search results based on keyword usage, relevance, site design, and other factors. Generally, Google provides the highest quality, most relevant results based on the keyword(s) used by the searcher.