Improve your website’s user experience. According to a study on ranking factors by SEMrush, the top four ranking factors are website visits, time on site, pages per session, and bounce rate. All four of those are directly related to the experience your website is providing your users. It’s pretty simple: If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, and that will improve your search rank.
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You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.
Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
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Getting ranked high within Google My Business comes down to Google verifying that your business is real. It does this by determining how often your business name, address and phone number (NAP) is cited or listed on the internet. It’s the exact same as how backlinks act for search engine optimization. The more you have, usually the better your search rankings will be.
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10. Target the right keywords. One of the biggest mistakes that websites make is targeting the wrong keywords. Take the time to analyze the keywords that produce conversions and make you money. One way to do this is to have analytics software, like Google Analytics, installed on your website so that you can see how visitors are interacting and finding your site. Often business target broad, high-volume keywords that convert well, instead of ranking keywords based on multiples of volume, competitiveness and conversion rate.
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Unstructured citations include things like a mention of your business in an online newspaper article, press release, online job board, and other sites. Unstructured citations and links are important because they let Google know that people are talking about your business. To get the most unstructured citations, work on getting positive reviews, host events, send out press releases to the media, and engage with customers online.
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1. Pool your votes. Often business owners don’t realize that www.yourwebsite.com and http://yourwebsite.com are seen as different pages by search engines. This can result in any links that you receive being diluted between the two pages. It’s the equivalent of a political party splitting up and the votes being shared by the two new parties. The solution to this common problem is to tell Google that you want all the votes from www.yourwebsite.com to be counted towards http://yourwebsite.com. This can be easily implemented by using a permanent (known as a 301) redirect from one of the pages to the other.
It’s not enough to just share content through social channels – you need to actively participate in the community, too. Got a Twitter account? Then join in group discussions with relevant hashtags. Is your audience leaving comments on your Facebook posts? Answer questions and engage with your readers. Nothing turns people off quicker than using social media as a broadcast channel – use social media as it was intended and actually interact with your fans.
Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.
Search engine optimization (SEO) tools enable you to take the guesswork out of search engine optimization by giving you insights about your keywords, analyzing your website, helping you grow your domain authority through directories, and more. Optimizing a website to rank on Google can be tricky if you’re not a search engine optimization or web development pro. However, there are tools available to help make it a lot easier for small businesses.
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Having a company blog will do wonders in achieving this task. Google wants to see that you have a dynamic and active website. Of course, you won’t always have new products to launch, or updates that need to be made to your site, that’s where the blog comes in. You can regularly publish blog posts on the latest topics and trends within your industry, which helps your search engine ranking in the long run, and the new content gives your customers a reason to return to your site.
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While with search advertising, you’re paying to show up in the top spot for relevant searches, with social media advertising you are paying to show up in relevant feeds. With both forms of advertising, you can specify the type of audience in front of which you’d like to appear, but with more psychographic data, social media offers superb targeting.