Each image and video that you have on your site can have descriptive words added to its imprint. These are known as alternative text descriptions. These descriptions allow for search engines to locate your page using the keywords found in your image and video descriptions, as well as the usual text throughout the site. Therefore increasing the opportunities your site is found, which consequently raises its page ranking.

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Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more
This is not to say that small businesses can’t show within the top organic results. If your business is located in a less competitive market or industry, like a nail salon in a small town, you have a better chance of ranking high in organic results. Most small businesses find it easiest to rank within local results, though small businesses can also rank high in organic results by investing in search engine optimization efforts.

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1. Pool your votes. Often business owners don’t realize that www.yourwebsite.com and http://yourwebsite.com  are seen as different pages by search engines. This can result in any links that you receive being diluted between the two pages. It’s the equivalent of a political party splitting up and the votes being shared by the two new parties. The solution to this common problem is to tell Google that you want all the votes from www.yourwebsite.com to be counted towards http://yourwebsite.com. This can be easily implemented by using a permanent (known as a 301) redirect from one of the pages to the other.

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This is not to say that small businesses can’t show within the top organic results. If your business is located in a less competitive market or industry, like a nail salon in a small town, you have a better chance of ranking high in organic results. Most small businesses find it easiest to rank within local results, though small businesses can also rank high in organic results by investing in search engine optimization efforts.

Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.
Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.

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This is just part of what goes into SEO. There are many tools, free and paid, out there that help you track all of these. However, you still need to have the ability to take this data and make it into a new, improved strategy for next month. If this seems like too much time, consider hiring someone to do these SEO services for you. Getting your website to show up on Google is no cake walk. An SEO strategy takes months to form and function properly, but being on Google’s good side will pay off! Wanna know more about SEO? Read Seo is a scam, right?
Text-based content is all well and good, but video can be a valuable asset in both attracting new visitors and making your site more engaging. Data shows that information retention is significantly higher for visual material than it is for text, meaning that video marketing is an excellent way to grab – and hold – your audience’s attention, and boost traffic to your website at the same time.
To get started, you will need to either claim your current business page or create a new one, depending on whether or not a page already exists for your business. If you are unsure, you can go to Google.com/business to search for the name of your business. For more information, read our step-by-step guide to setting up your Google My Business account.

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Simply look around at other sites—your clients, your partners, your providers, associations you’re a part of, local directories, or even some local communities or influencers. These are all websites that can have a huge impact on your SEO as well as help you get traffic and raise awareness for your business. You are probably already doing business with most of them, so simply ask for a mention, a case study, a testimonial, or other types of backlinks.
He started by finding an offer that resonated with and is relevant to his audience. In his case, his blog was dedicated to teaching people how to use a software called “Sublime Text.” He simply offered a license to the software for the giveaway. By doing this, not only did he increase the chances of success of his giveaway since his incentive was relevant, but he also ensured the quality of subscribers since they were actually people interested in his content. It’s easy to give people an iPad or an iPhone, but how relevant will they be to you at the end of the day?

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Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.

The title tag is used by search engines to display a page in search results, as well as appearing at top of the browser. These tags tell search spiders and users what your page is about. Google only displays between 50 – 60 characters in their title tags, therefore its important to keep descriptions short, compelling and relevant. Keywords and page topics should feature towards the front.

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Improve your website’s user experience. According to a study on ranking factors by SEMrush, the top four ranking factors are website visits, time on site, pages per session, and bounce rate. All four of those are directly related to the experience your website is providing your users. It’s pretty simple: If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, and that will improve your search rank.

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Hey Sammy, I would always advise against buying traffic, social followers, or anything else in that area. It mostly ends up being a vanity metric without business benefits. It’s always better to earn the traffic by creating a valuable, high-quality website and marketing it properly. When you do that, you attract the kind of visitors who are interested in what you have to offer, which is usually better for the bottom line.
When someone searches for the name of your business specifically, Google will pull information from your Google My Business page and display it in a panel on the right-hand side of the search results, increasing your business’ exposure. This is great for small businesses, because not only do you get a lot of space on the first page of Google’s organic search results, but you are also able to immediately show what your business is about. Again, the panel is only available to those who have set up their free Google My Business page.
Hey Sammy, I would always advise against buying traffic, social followers, or anything else in that area. It mostly ends up being a vanity metric without business benefits. It’s always better to earn the traffic by creating a valuable, high-quality website and marketing it properly. When you do that, you attract the kind of visitors who are interested in what you have to offer, which is usually better for the bottom line.

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Much like SEO, Google uses business citations as a means to provide their searchers with the most relevant businesses within the Google Places rankings. Follow the instructions I have laid out in this post and watch your rankings improve. If you need help with your rankings, visit our Google My Business packages page for different packages and services aimed at improving your rankings.
One very smart thing you can do is to start with the long-tail keywords and network your link-building SEO strategies there first. Then build out to more and more competitive terms. Let the big dog’s have the highly competitive terms to start. If you learn to dominate on smaller terms (less traffic) it won’t be long until you are a real contender for the more coveted keywords.

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Once you punch in a headline, the tool assigns it a “Headline Score”. It also gives your headline a grade based on the overall structure, grammar and readability. The report dissects your headline into “common words”, “uncommon words”, “emotional words” and “power words”. It tells you your headline “type” (this post is a “list type”) and does a length analysis. Lastly, you get some cool tips to improve your headline, all for free and in under a few minutes. 

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Take your competitors’ SEO work and apply it to yourself. For example, when writing your meta titles and descriptions, look at your competitors’ paid ads on Google for your keywords. Do they all mention a word or phrase (“complementary” or “free estimates,” for example)? Try using those to improve your titles and descriptions. After all, they spent money testing theirs out.
Many small businesses fail to write clear, concise headlines on their websites. Headlines are a big ranking factor for Google and other search engines. Because headlines are big and important looking, many small business owners are tempted to write clever or fun headlines, but this is a mistake. Instead, write headlines that convey a single who, what, where, when, or why statement that summarizes the content that follows. Imagine someone only reads the headlines—will they understand the content on your page? Clearly written headlines will help your readers and search engines understand your content.

Once you punch in a headline, the tool assigns it a “Headline Score”. It also gives your headline a grade based on the overall structure, grammar and readability. The report dissects your headline into “common words”, “uncommon words”, “emotional words” and “power words”. It tells you your headline “type” (this post is a “list type”) and does a length analysis. Lastly, you get some cool tips to improve your headline, all for free and in under a few minutes.

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Google Analytics is free to use, and the insights gleaned from it can help you to drive further traffic to your website. Use tracked links for your marketing campaigns and regularly check your website analytics. This will enable you to identify which strategies and types of content work, which ones need improvement, and which ones you should not waste your time on.

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Next, log into Google AdWords and click “Tools” > “Keyword Planner.” Once you’re on the Keyword Planner menu, click “Search for new keywords using a phrase, website or category.” Complete the form that appears; to start with, search for your type of business and location. For example, if you own a hair salon in Chicago, you would want to enter “hair salon Chicago.”
Do you remember how you reacted the last time you tried to visit a site and it wouldn't load? Like most people, you probably exited the tab and moved on. If your site load times are slow, it won't rank high in search results. Not to mention, the customer experience won’t be positive if your site isn’t up an running in seconds, three seconds to be exact. For every second longer that goes by, your abandonment rate will skyrocket, leaving unhappy customers and potential sales on the table.
Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Securities. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.

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Top marketing strategist, digital marketer, and business coach. With a history of direct sales and marketing I’ve successfully sold just about anything including cemetery plots and vacuum cleaners door to door. For years I have been in the driver's seat building brick & mortar businesses and digital properties that have turned into early retirement packages for my clients by selling them at a high profit. I have streamlined and refined this proven path to success... more »
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

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A backlink is a link to your website from another website. Backlinks from complementary businesses or industry influencers will not only get your business in front of a larger audience, but it will also drive qualified traffic to your website. In addition, Google picks up on backlinks and will increase its trust in your business if it sees other trusted sites pointing to yours. More trust from Google leads to higher rankings, which leads to more traffic. Get noticed on Google for free with quality backlinks.

You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.
“Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.”
3. Offer discounts. Everyone loves a good deal and clubs and organizations love to promote such benefits to their members. Offering an exclusive discount to a club or organization is a highly effective way of receiving a link. I have used this technique to offer university students discounts which then allowed us to receive excellent links from these authoritative websites.

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To get started, you will need to either claim your current business page or create a new one, depending on whether or not a page already exists for your business. If you are unsure, you can go to Google.com/business to search for the name of your business. For more information, read our step-by-step guide to setting up your Google My Business account.

Local results appear for people who search for businesses and places near their location. They're shown in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit. In the image below, Google uses local results to suggest some options.

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