9. Sponsor photo contests. Ask your customers to send photos of themselves using your product or service in a creative way. Not only does this provide interesting content for your site but, people love to win things. The photos can be uploaded to your company’s Flickr and Pinterest accounts, providing more opportunities to engage with potential customers. Then use Google reverse image search to find other websites that use your images. Asking them to credit your site as the source, results in even more links back.
“Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.”

No matter if you have a beautifully rendered website, or a stunning portfolio you won’t get very far if you’re lacking sufficient SEO (Search Engine Optimisation). The thing is, Google, Yahoo, and Bing are extremely objective when it comes down to things like sitemaps, alt tags, and keywords – just to name a few. Understanding the terminology isn’t really that important, but understanding how to improve your SEO is.
1. Pool your votes. Often business owners don’t realize that www.yourwebsite.com and http://yourwebsite.com  are seen as different pages by search engines. This can result in any links that you receive being diluted between the two pages. It’s the equivalent of a political party splitting up and the votes being shared by the two new parties. The solution to this common problem is to tell Google that you want all the votes from www.yourwebsite.com to be counted towards http://yourwebsite.com. This can be easily implemented by using a permanent (known as a 301) redirect from one of the pages to the other.

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This is not to say that small businesses can’t show within the top organic results. If your business is located in a less competitive market or industry, like a nail salon in a small town, you have a better chance of ranking high in organic results. Most small businesses find it easiest to rank within local results, though small businesses can also rank high in organic results by investing in search engine optimization efforts.

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URLs in forum signatures are also a way to get traffic for free. There are forums, which get millions of visitors a day and if you are a popular user on such a forum, you can use this to get traffic to your site. When you post on forums and people like your posts, they tend to click the link to your site on your signature to learn more about you. In rare cases you might be able to post a deep link (i.e. a link to an internal page of the site) rather than a link to your homepage and this is also a way to focus attention to a particular page. Unfortunately, deep links are rarely allowed.
If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments—lest you appear spammy and hurt your online and business reputation. Increased traffic should not be the goal of your engagement, but rather a secondary result.
Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.

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Improve your website’s user experience. According to a study on ranking factors by SEMrush, the top four ranking factors are website visits, time on site, pages per session, and bounce rate. All four of those are directly related to the experience your website is providing your users. It’s pretty simple: If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, and that will improve your search rank.

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Top marketing strategist, digital marketer, and business coach. With a history of direct sales and marketing I’ve successfully sold just about anything including cemetery plots and vacuum cleaners door to door. For years I have been in the driver's seat building brick & mortar businesses and digital properties that have turned into early retirement packages for my clients by selling them at a high profit. I have streamlined and refined this proven path to success... more »
Take your competitors’ SEO work and apply it to yourself. For example, when writing your meta titles and descriptions, look at your competitors’ paid ads on Google for your keywords. Do they all mention a word or phrase (“complementary” or “free estimates,” for example)? Try using those to improve your titles and descriptions. After all, they spent money testing theirs out.

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This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.

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When your business is listed in an online directory, it is known as a structured citation. These citations increase exposure and website domain authority while associating your business name with existing high-authority sites like Yelp—all of which is favorable to Google. To create an effective structured citation, include full business contact information on your directories and be consistent with formatting.
One very smart thing you can do is to start with the long-tail keywords and network your link-building SEO strategies there first. Then build out to more and more competitive terms. Let the big dog’s have the highly competitive terms to start. If you learn to dominate on smaller terms (less traffic) it won’t be long until you are a real contender for the more coveted keywords.

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The title tag is used by search engines to display a page in search results, as well as appearing at top of the browser. These tags tell search spiders and users what your page is about. Google only displays between 50 – 60 characters in their title tags, therefore its important to keep descriptions short, compelling and relevant. Keywords and page topics should feature towards the front.

In order to rank higher on Google in 2019, consider starting from the ground up with your website and SEO strategy. Try hiring experts like Optuno to build you a custom SEO-friendly website for your business. The professionals at Optuno also provide hosting, monthly maintenance, and a dedicated team to take care of the site. It also offers a 100% money-back guarantee if you’re not satisfied. Click here for a free consultation.

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Google is the most used search engine. On average it processes 40,000 searches a second. (internetlivestats) Since Google is the powerhouse of the internet, it wouldn’t hurt to get on its good side. Everyone always ask the age old question, “how do I get my website to rank on Google?” My reply always is, ranking well on Google is not easy and it is not quick. You need to prove your website to Google. Fortunately for you, there are some simple ways to improve your search engine rank. These are all done organically, meaning the clicks are for free and no compensation has been made to enhance results.

If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments—lest you appear spammy and hurt your online and business reputation. Increased traffic should not be the goal of your engagement, but rather a secondary result.

Keep in mind that the number of average monthly searches for each suggested keyword is an estimate. However, it does represent the popularity of that keyword or search term. This makes a difference when doing your keyword research, as it gives you insight into what people in your market are searching for. Understanding what they want allows you to better position your business to provide them with relevant content and information.
Write great content optimized for SEO. Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. In fact, in a recent poll of marketing professionals, 57% said on-page content development was the most effective SEO tactic. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.
In order to optimize your site, you need to make sure you are including the keywords that you want to rank for multiple times throughout your site. Also, ensure your site has complete and up-to-date contact information, that you’re using appropriate meta tags, and that you include pertinent business information as text—not text on images that Google can’t search.

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When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
In order to optimize your site, you need to make sure you are including the keywords that you want to rank for multiple times throughout your site. Also, ensure your site has complete and up-to-date contact information, that you’re using appropriate meta tags, and that you include pertinent business information as text—not text on images that Google can’t search. 

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If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

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When your business is listed in an online directory, it is known as a structured citation. These citations increase exposure and website domain authority while associating your business name with existing high-authority sites like Yelp—all of which is favorable to Google. To create an effective structured citation, include full business contact information on your directories and be consistent with formatting.
Many small businesses fail to write clear, concise headlines on their websites. Headlines are a big ranking factor for Google and other search engines. Because headlines are big and important looking, many small business owners are tempted to write clever or fun headlines, but this is a mistake. Instead, write headlines that convey a single who, what, where, when, or why statement that summarizes the content that follows. Imagine someone only reads the headlines—will they understand the content on your page? Clearly written headlines will help your readers and search engines understand your content.
Google Analytics is an invaluable source of data on just about every conceivable aspect of your site, from your most popular pages to visitor demographics. Keep a close eye on your Analytics data, and use this information to inform your promotional and content strategies. Pay attention to what posts and pages are proving the most popular. Inspect visitor data to see how, where and when your site traffic is coming from.
One very smart thing you can do is to start with the long-tail keywords and network your link-building SEO strategies there first. Then build out to more and more competitive terms. Let the big dog’s have the highly competitive terms to start. If you learn to dominate on smaller terms (less traffic) it won’t be long until you are a real contender for the more coveted keywords.

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Google is the most used search engine. On average it processes 40,000 searches a second. (internetlivestats) Since Google is the powerhouse of the internet, it wouldn’t hurt to get on its good side. Everyone always ask the age old question, “how do I get my website to rank on Google?” My reply always is, ranking well on Google is not easy and it is not quick. You need to prove your website to Google. Fortunately for you, there are some simple ways to improve your search engine rank. These are all done organically, meaning the clicks are for free and no compensation has been made to enhance results.
Each image and video that you have on your site can have descriptive words added to its imprint. These are known as alternative text descriptions. These descriptions allow for search engines to locate your page using the keywords found in your image and video descriptions, as well as the usual text throughout the site. Therefore increasing the opportunities your site is found, which consequently raises its page ranking.

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Use the right anchor text. Using our previous example: if you wanted to internally link to the “how to make money” blog post, you can write a sentence in another blog, like “Once you have mastered [how to make money], you can enjoy as much luxury as you can dream.” In this case, the reader has a compelling case for clicking on the link because of both the anchor text (“how to make money”) and the context of the sentence. There is a clear benefit from clicking the link.
Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more
Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.

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Optimize for local search. More and more people are using their smartphones to search for businesses “near me.” To improve your chances of having your business show up in relevant local searches, make sure you claim your Google My Business listing, provide relevant content in Google Posts, get your business listed in local directories, and improve your online reputation with great online reviews.

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Having an industry influencer publish a blog post on your site or turning an interview with them into a blog post can help to drive traffic both through organic search but also via that influencer promoting the content to their audience (see the backlinks section above). This can also help to add more variety to your content and show your visitors that you are active in your field.

Whatever industry you’re in, chances are there are at least one or two major conventions and conferences that are relevant to your business. Attending these events is a good idea – speaking at them is even better. Even a halfway decent speaking engagement is an excellent way to establish yourself as a thought leader in your industry and gain significant exposure for your site.
Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.

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Content drives most traffic when you offer something useful. There are many types of useful content you can create and they largely depend on the niche of your site. You can have articles with tons of advice, or short tips but one of the most powerful ways to get traffic is to create a free product or service. When this product or service gets popular and people start visiting your site, chances are that they will visit the other sections of the site as well.


A backlink is a link to your website from another website. Backlinks from complementary businesses or industry influencers will not only get your business in front of a larger audience, but it will also drive qualified traffic to your website. In addition, Google picks up on backlinks and will increase its trust in your business if it sees other trusted sites pointing to yours. More trust from Google leads to higher rankings, which leads to more traffic. Get noticed on Google for free with quality backlinks.

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The strength of your link profile isn’t solely determined by how many sites link back to you – it can also be affected by your internal linking structure. When creating and publishing content, be sure to keep an eye out for opportunities for internal links. This not only helps with SEO, but also results in a better, more useful experience for the user – the cornerstone of increasing traffic to your website.

Search engine optimization (SEO) tools enable you to take the guesswork out of search engine optimization by giving you insights about your keywords, analyzing your website, helping you grow your domain authority through directories, and more. Optimizing a website to rank on Google can be tricky if you’re not a search engine optimization or web development pro. However, there are tools available to help make it a lot easier for small businesses.

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