Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews. Like Ask a Question

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The other most importantthing that you need to fill out is knowsabout so you will see it somewhere herein your right-hand sidebar and this willthen determine what kind of topics willpop up in your feed so that you cananswer and get traffic to your websiteas you can see here I've got a bunch ofthings that I've entered as the topicsthat I personally know about I'veentered topics such as search engineoptimization blogging YouTube SEO webmarketing affiliate marketing for yourniche it could be different it could befor example weight loss weight trainingas you start typing those things in youwill see the suggested topics coming upand you will only need to do really isjust click this and you will follow thattopic okay I'm just going to delete itback now after you've entered all of thetopics.
Write great content optimized for SEO. Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. In fact, in a recent poll of marketing professionals, 57% said on-page content development was the most effective SEO tactic. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.

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Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.
One of my best pieces of advice when it comes to SEO for small businesses is to truly spend some time understanding your audience and their intent. Even if your website is perfectly optimized, if it’s done for the wrong audience, you will not see good traffic. Google is taking audience intent into account more and more, as updates like RankBrain try to understand the semantics of a search query and not just the literal definition of the words. If you can comprehensively answer the questions your audience is asking, your site will rank highly in Google organically.

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Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach. 

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People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.
Search engine optimization (SEO) tools enable you to take the guesswork out of search engine optimization by giving you insights about your keywords, analyzing your website, helping you grow your domain authority through directories, and more. Optimizing a website to rank on Google can be tricky if you’re not a search engine optimization or web development pro. However, there are tools available to help make it a lot easier for small businesses.

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When your business is listed in an online directory, it is known as a structured citation. These citations increase exposure and website domain authority while associating your business name with existing high-authority sites like Yelp—all of which is favorable to Google. To create an effective structured citation, include full business contact information on your directories and be consistent with formatting.

Another way to increase traffic to your website is to get listed in free online directories and review sites. For most of these sites, your profile will have a link to your website, so actively updating these listings and getting positive reviews is likely to result in more website traffic. In addition, many directories like Yelp have strong domain authority on Google. There’s a chance that your business’s free Yelp page could rank high for relevant searches.

Disclaimer: Reviews on FitSmallBusiness.com are the product of independent research by our writers, researchers, and editorial team. User reviews and comments are contributions from independent users not affiliated with FitSmallBusiness.com's editorial team. Banks, issuers, credit card companies, and other product & service providers are not responsible for any content posted on FitSmallBusiness.com. As such, they do not endorse or guarantee any posted comments or reviews. Like Ask a Question

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This is not to say that small businesses can’t show within the top organic results. If your business is located in a less competitive market or industry, like a nail salon in a small town, you have a better chance of ranking high in organic results. Most small businesses find it easiest to rank within local results, though small businesses can also rank high in organic results by investing in search engine optimization efforts.

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Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.

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Getting ranked high within Google My Business comes down to Google verifying that your business is real. It does this by determining how often your business name, address and phone number (NAP) is cited or listed on the internet. It’s the exact same as how backlinks act for search engine optimization. The more you have, usually the better your search rankings will be.
If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
An easy way to keep your website current and relevant is by maintaining an active blog. This allows you to create posts that use your keywords while also telling Google your website is up-to-date without actually having to update your web pages. Consider writing on topics that answer frequently asked questions or sharing your expertise in your industry.
7. Book speaking engagements. A short biography of the speaker is usually included on the event website. This is an excellent opportunity to include a link back to your business. If members of your staff spoke at events for a previous employer, ask them to update the biography to include a link to your company (the person’s currently employer) also. (See "Six Ways To Be An Amazing Public Speaker.")

This one needs to be handled with caution. Just like the old link farms there are some really bad places pretending they handle a true Press Release. The top ones cost. Alternatively there are ways to get a free press release from a reputable press company. One way is to do something newsworthy in your town and then talk your local newspaper reporter to put the news “on the wire” for you. It might get picked up provincially/state-wide or nationally.

6. Locate references without links. Look for web pages that mention your business or website. Without a link back to your site, Google will not count the citation as a vote. You can use Google Alerts to create an automated notification, so that anytime a website mentions your business, you will receive an e-mail. You can then get in touch and ask them to provide a link back to your website.

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Sending out regular newsletters and promoting offers through email is a great way to stay in touch with your customers and can also help to get traffic to your website. Provide useful information and links to pages on your website where they can learn more, such as through blog posts and landing pages for particular offers. Just make sure that you don`t continually bombard your readers with emails or your customers will either disengage with, delete, or unsubscribe from your emails.
Aim for “position zero.” When a user asks a question in Google Search, Google sometimes pulls content from a relevant website and displays it in a special featured snippet or answer box above the #1 search result. Getting content into a featured snippet is a great way to increase traffic (snippets include a link to the page where the content came from), as well as boost the credibility and visibility of your brand. To increase your chances of having your content selected as a featured snippet by Google, think of likely searches related to your business and pepper your site with clear, authoritative answers.

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6. Locate references without links. Look for web pages that mention your business or website. Without a link back to your site, Google will not count the citation as a vote. You can use Google Alerts to create an automated notification, so that anytime a website mentions your business, you will receive an e-mail. You can then get in touch and ask them to provide a link back to your website.


If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.
Having an industry influencer publish a blog post on your site or turning an interview with them into a blog post can help to drive traffic both through organic search but also via that influencer promoting the content to their audience (see the backlinks section above). This can also help to add more variety to your content and show your visitors that you are active in your field.

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