You will also need to list your business name address and phone number on your website. I’ve read other SEO companies say it’s good to have it in the footer or header of your website so it shows on every page. If you can do this, then go head as it’s good for the user experience. I’ve found that it’s fine to have the name, address and phone number listed on the contact page. Bonus points if you do so using the Schema markup.

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Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.

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Google loves speed and they actually got tired of waiting for people to speed up their sites. For this reason, they launched the AMP project. This is a special page structure which strips away some of the fancy styling to leave a much simpler page. Simpler pages load faster, and while there’s some debate in SEO circles about the ranking benefits that come with AMP, if you are running a website on budget hosting, this is almost certainly a winning concept. If you’re running a blog on WordPress, this is a relatively simple deployment, too.
If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website. 

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Pick the most promising and powerful keywords. Pick keywords that have less domain authority, so you have less competition when trying to rank higher. These will also be cheaper keywords to sponsor if you wanted to advertise with Google. Semrush.com is an awesome free tool to help you. Just type in your URL and see your top keywords - for free. The site also offers other information like backlinks and organic search, which 

Getting ranked high within Google My Business comes down to Google verifying that your business is real. It does this by determining how often your business name, address and phone number (NAP) is cited or listed on the internet. It’s the exact same as how backlinks act for search engine optimization. The more you have, usually the better your search rankings will be.

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When someone searches for the name of your business specifically, Google will pull information from your Google My Business page and display it in a panel on the right-hand side of the search results, increasing your business’ exposure. This is great for small businesses, because not only do you get a lot of space on the first page of Google’s organic search results, but you are also able to immediately show what your business is about. Again, the panel is only available to those who have set up their free Google My Business page.

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Once you claim your Google My Business listing and verify it, you’ll need to take plenty of pictures of your office (both internally and externally), as well as plenty of photos of your staff. Get in the habit of snapping photos of your business in action, before-and-afters (if applicable), and post all of these assets to your Google My Business profile. A verified and optimized Google My Business profile stands out in search results, especially among customers in the local area. The more information and visuals you provide, the more likely they are to call or contact you online.
Social media is one of the most popular free marketing tools around, and plays a role in driving traffic to your website. Use Facebook, Instagram, and LinkedIn to promote blog posts and other useful pages on your website. This way you can turn your social media audience into website visitors, and draw traffic from their networks if you post shareable content.
3. Offer discounts. Everyone loves a good deal and clubs and organizations love to promote such benefits to their members. Offering an exclusive discount to a club or organization is a highly effective way of receiving a link. I have used this technique to offer university students discounts which then allowed us to receive excellent links from these authoritative websites.

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Prominence is also based on information that Google has about a business from across the web (like links, articles, and directories). Google review count and score are factored into local search ranking: more reviews and positive ratings will probably improve a business's local ranking. Your position in web results is also a factor, so SEO best practices also apply to local search optimization.
Ask a marketer or business owner what they’d like most in the world, and they’ll probably tell you “more customers.” What often comes after customers on a business’ wish list? More traffic to their site. There are many ways you can increase traffic on your website, and in today’s post, we’re going to look at 25 of them, including several ways to boost site traffic for FREE.
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.

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You will also need to list your business name address and phone number on your website. I’ve read other SEO companies say it’s good to have it in the footer or header of your website so it shows on every page. If you can do this, then go head as it’s good for the user experience. I’ve found that it’s fine to have the name, address and phone number listed on the contact page. Bonus points if you do so using the Schema markup. 

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So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.

An easy way to keep your website current and relevant is by maintaining an active blog. This allows you to create posts that use your keywords while also telling Google your website is up-to-date without actually having to update your web pages. Consider writing on topics that answer frequently asked questions or sharing your expertise in your industry.

Much like SEO, Google uses business citations as a means to provide their searchers with the most relevant businesses within the Google Places rankings. Follow the instructions I have laid out in this post and watch your rankings improve. If you need help with your rankings, visit our Google My Business packages page for different packages and services aimed at improving your rankings.

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3. Offer discounts. Everyone loves a good deal and clubs and organizations love to promote such benefits to their members. Offering an exclusive discount to a club or organization is a highly effective way of receiving a link. I have used this technique to offer university students discounts which then allowed us to receive excellent links from these authoritative websites.

Hey Sammy, I would always advise against buying traffic, social followers, or anything else in that area. It mostly ends up being a vanity metric without business benefits. It’s always better to earn the traffic by creating a valuable, high-quality website and marketing it properly. When you do that, you attract the kind of visitors who are interested in what you have to offer, which is usually better for the bottom line.

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A URL is up there in the first things that a search engine uses in order to determine a page rank, hence why it’s vital to make them easy for spiders to search. This can be done by keeping the URLs short (which also enhances the user experience), keeping them relevant to the page’s topic and keywords, and by ensuring the URLs help categorise the site pages.

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Offline promotion is frequently forgotten but it is also a way to get traffic for free. Yes, computers are everywhere and many people spend more time online than offline but still life hasn’t moved completely on the Web. Offline promotion is also very powerful and if you know how to use it, this can also bring you many visitors. Some of the traditional offline ways to promote your site include printing its URL on your company’s business cards and souvenirs or sticking it on your company vehicles. You can also start selling T-shirts and other merchandise with your logo and this way make your brand more popular.

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Use the right anchor text. Using our previous example: if you wanted to internally link to the “how to make money” blog post, you can write a sentence in another blog, like “Once you have mastered [how to make money], you can enjoy as much luxury as you can dream.” In this case, the reader has a compelling case for clicking on the link because of both the anchor text (“how to make money”) and the context of the sentence. There is a clear benefit from clicking the link.

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Each image and video that you have on your site can have descriptive words added to its imprint. These are known as alternative text descriptions. These descriptions allow for search engines to locate your page using the keywords found in your image and video descriptions, as well as the usual text throughout the site. Therefore increasing the opportunities your site is found, which consequently raises its page ranking.

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The placement of keywords throughout your site is perhaps one of the most important SEO tactics. It’s useful to take into account how someone would search for information on the specific service or product you are offering, as the keywords they use are likely to be the keywords you want to be using. BUT make sure you don’t add ridiculous amounts of keywords, especially if they are unrelated as this can lead to your site being flagged as spam. Search engine spiders are programmed to ignore ‘keyword-stuffing’.
Each image and video that you have on your site can have descriptive words added to its imprint. These are known as alternative text descriptions. These descriptions allow for search engines to locate your page using the keywords found in your image and video descriptions, as well as the usual text throughout the site. Therefore increasing the opportunities your site is found, which consequently raises its page ranking.

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Hack #1: Hook readers in from the beginning. People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article (see the intro to this article for example!), telling a story, or stating a common problem that your audience faces.

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Simply look around at other sites—your clients, your partners, your providers, associations you’re a part of, local directories, or even some local communities or influencers. These are all websites that can have a huge impact on your SEO as well as help you get traffic and raise awareness for your business. You are probably already doing business with most of them, so simply ask for a mention, a case study, a testimonial, or other types of backlinks.


Free promotion is always welcome, so don’t neglect it. There are many ways to promote your site for free and some of the most popular ones include free classified ads, submissions to directories, inclusion in various listings, etc. It is true that not all free ways to promote your site work well but if you select the right places to promote your site for free, this can also result in tons of traffic.
1. Pool your votes. Often business owners don’t realize that www.yourwebsite.com and http://yourwebsite.com  are seen as different pages by search engines. This can result in any links that you receive being diluted between the two pages. It’s the equivalent of a political party splitting up and the votes being shared by the two new parties. The solution to this common problem is to tell Google that you want all the votes from www.yourwebsite.com to be counted towards http://yourwebsite.com. This can be easily implemented by using a permanent (known as a 301) redirect from one of the pages to the other.

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Google’s local search results are displayed within Google Maps after a user searches for a keyword that includes a location, such as “pizza New York.” Landing within Google’s local search results requires that you have a Google My Business account. This is key for brick-and-mortar-based businesses because it puts your business in front of local people ready to buy.

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