Once you punch in a headline, the tool assigns it a “Headline Score”. It also gives your headline a grade based on the overall structure, grammar and readability. The report dissects your headline into “common words”, “uncommon words”, “emotional words” and “power words”. It tells you your headline “type” (this post is a “list type”) and does a length analysis. Lastly, you get some cool tips to improve your headline, all for free and in under a few minutes.
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People love to learn, and webinars are an excellent way to impart your wisdom to your eagerly waiting audience. Combined with an effective social promotion campaign, webinars are a great way to increase traffic to your website. Send out an email a week or so ahead of time, as well as a “last chance to register” reminder the day before the webinar. Make sure to archive the presentation for later viewing, and promote your webinars widely through social media. If you're wondering how to do a webinar, click the link for some tips.
10. Target the right keywords. One of the biggest mistakes that websites make is targeting the wrong keywords. Take the time to analyze the keywords that produce conversions and make you money. One way to do this is to have analytics software, like Google Analytics, installed on your website so that you can see how visitors are interacting and finding your site. Often business target broad, high-volume keywords that convert well, instead of ranking keywords based on multiples of volume, competitiveness and conversion rate.
Free promotion is always welcome, so don’t neglect it. There are many ways to promote your site for free and some of the most popular ones include free classified ads, submissions to directories, inclusion in various listings, etc. It is true that not all free ways to promote your site work well but if you select the right places to promote your site for free, this can also result in tons of traffic.
When someone searches for the name of your business specifically, Google will pull information from your Google My Business page and display it in a panel on the right-hand side of the search results, increasing your business’ exposure. This is great for small businesses, because not only do you get a lot of space on the first page of Google’s organic search results, but you are also able to immediately show what your business is about. Again, the panel is only available to those who have set up their free Google My Business page.
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As with most things in life, aim for quality over quantity. A single link from a well-known authoritative site goes much further in increasing your SEO rankings than getting hundreds of links from smaller unknown websites. There are many ways you can go about building links, including pitching to editors of major magazines or news sites or partnering with popular bloggers.
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Search engine optimization (SEO) tools enable you to take the guesswork out of search engine optimization by giving you insights about your keywords, analyzing your website, helping you grow your domain authority through directories, and more. Optimizing a website to rank on Google can be tricky if you’re not a search engine optimization or web development pro. However, there are tools available to help make it a lot easier for small businesses.
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Aim for “position zero.” When a user asks a question in Google Search, Google sometimes pulls content from a relevant website and displays it in a special featured snippet or answer box above the #1 search result. Getting content into a featured snippet is a great way to increase traffic (snippets include a link to the page where the content came from), as well as boost the credibility and visibility of your brand. To increase your chances of having your content selected as a featured snippet by Google, think of likely searches related to your business and pepper your site with clear, authoritative answers.
Interact with customers by responding to reviews that they leave about your business. Responding to reviews shows that you value your customers and the feedback that they leave about your business. High-quality, positive reviews from your customers will improve your business’s visibility and increase the likelihood that a potential customer will visit your location. Encourage customers to leave feedback by creating a link they can click to write reviews. Learn more
You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.
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Use the right anchor text. Using our previous example: if you wanted to internally link to the “how to make money” blog post, you can write a sentence in another blog, like “Once you have mastered [how to make money], you can enjoy as much luxury as you can dream.” In this case, the reader has a compelling case for clicking on the link because of both the anchor text (“how to make money”) and the context of the sentence. There is a clear benefit from clicking the link.
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You probably visit at least a few sites that are relevant to your business on a regular basis, so why not join the conversation? Commenting doesn’t necessarily provide an immediate boost to referral traffic right away, but making a name for yourself by providing insightful, thought-provoking comments on industry blogs and sites is a great way to get your name out there – which can subsequently result in driving more traffic to your own site. Just remember that, as with guest posting, quality and relevance are key – you should be engaging with other people in your niche, not dropping spam links on unrelated websites.
Next, log into Google AdWords and click “Tools” > “Keyword Planner.” Once you’re on the Keyword Planner menu, click “Search for new keywords using a phrase, website or category.” Complete the form that appears; to start with, search for your type of business and location. For example, if you own a hair salon in Chicago, you would want to enter “hair salon Chicago.”
One very smart thing you can do is to start with the long-tail keywords and network your link-building SEO strategies there first. Then build out to more and more competitive terms. Let the big dog’s have the highly competitive terms to start. If you learn to dominate on smaller terms (less traffic) it won’t be long until you are a real contender for the more coveted keywords.
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An easy way to keep your website current and relevant is by maintaining an active blog. This allows you to create posts that use your keywords while also telling Google your website is up-to-date without actually having to update your web pages. Consider writing on topics that answer frequently asked questions or sharing your expertise in your industry.
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Use H1 and H2 header tags. Not only do headers make your content more readable and easier to understand for humans and search engines alike, there is a strong correlation between Google search rank and the use of header tags in the body of your content. Header tags are also a great way to show the structure of your content and emphasize your key points.
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Organic search results are free and display below Google Ads and sometimes local results. Google uses a sophisticated algorithm to determine which sites rank highest for organic search results based on keyword usage, relevance, site design, and other factors. Generally, Google provides the highest quality, most relevant results based on the keyword(s) used by the searcher.