A backlink is a link to your website from another website. Backlinks from complementary businesses or industry influencers will not only get your business in front of a larger audience, but it will also drive qualified traffic to your website. In addition, Google picks up on backlinks and will increase its trust in your business if it sees other trusted sites pointing to yours. More trust from Google leads to higher rankings, which leads to more traffic. Get noticed on Google for free with quality backlinks.
Add relevant links back to your site. Throughout your answer, sprinkle a few relevant links back to your website. The more relevant they are to the question, the more clicks and traffic they will generate. You can also finish your answers with a link to your lead magnet, concluding with something like this: “Want to know more about how to start a business? Check out my free checklist with 10 steps for starting your first business!” and a link to the lead magnet (in this example, the checklist).
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If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.
For example, a plumber could first find a service that has search volume on Google, but may not be talked about that in-depth on their competitor’s websites. In this example, a service like “leak detection” may be listed with a small blurb on your competitor’s sites, but none of them have elaborated on every angle, created FAQs, videos, or images. This represents an opportunity to dominate on that topic.
Google Analytics is free to use, and the insights gleaned from it can help you to drive further traffic to your website. Use tracked links for your marketing campaigns and regularly check your website analytics. This will enable you to identify which strategies and types of content work, which ones need improvement, and which ones you should not waste your time on.
Take your competitors’ SEO work and apply it to yourself. For example, when writing your meta titles and descriptions, look at your competitors’ paid ads on Google for your keywords. Do they all mention a word or phrase (“complementary” or “free estimates,” for example)? Try using those to improve your titles and descriptions. After all, they spent money testing theirs out.
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Top marketing strategist, digital marketer, and business coach. With a history of direct sales and marketing I’ve successfully sold just about anything including cemetery plots and vacuum cleaners door to door. For years I have been in the driver's seat building brick & mortar businesses and digital properties that have turned into early retirement packages for my clients by selling them at a high profit. I have streamlined and refined this proven path to success... more »
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Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.