For example, a plumber could first find a service that has search volume on Google, but may not be talked about that in-depth on their competitor’s websites. In this example, a service like “leak detection” may be listed with a small blurb on your competitor’s sites, but none of them have elaborated on every angle, created FAQs, videos, or images. This represents an opportunity to dominate on that topic.

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There are a number of ways to optimize your website for conversion—such as by including calls to action and lead capture forms in the right places, providing the information your visitors are seeking, and making navigation easy and intuitive. But the first step is to be attracting the right visitors to your site in the first place. Your goal when it comes to website traffic is to be driving more qualified visitors to your site. That is, those who are most likely to convert into leads and customers.
Getting free website traffic may not cost you monetarily, but it will require effort on your part. However, the effort you put in will equate to the quality of the traffic you generate. As mentioned above, there is no point in getting more traffic to your website if those visitors are not likely to engage with your pages, convert into leads, or become customers.
Think interviews are only for the big leaguers? You’d be amazed how many people will be willing to talk to you if you just ask them. Send out emails requesting an interview to thought leaders in your industry, and publish the interviews on your blog. Not only will the name recognition boost your credibility and increase traffic to your website, the interviewee will probably share the content too, further expanding its reach.

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Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.

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If you haven’t used software like BuzzSumo to check out what your competitors are up to, you’re at a huge disadvantage. These services aggregate the social performance of specific sites and content to provide you with an at-a-glance view of what topics are resonating with readers and, most importantly, making the rounds on social media. Find out what people are reading (and talking about), and emulate that kind of content to bring traffic to your website.

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Simply look around at other sites—your clients, your partners, your providers, associations you’re a part of, local directories, or even some local communities or influencers. These are all websites that can have a huge impact on your SEO as well as help you get traffic and raise awareness for your business. You are probably already doing business with most of them, so simply ask for a mention, a case study, a testimonial, or other types of backlinks.

Google Analytics is free to use, and the insights gleaned from it can help you to drive further traffic to your website. Use tracked links for your marketing campaigns and regularly check your website analytics. This will enable you to identify which strategies and types of content work, which ones need improvement, and which ones you should not waste your time on. 

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7. Book speaking engagements. A short biography of the speaker is usually included on the event website. This is an excellent opportunity to include a link back to your business. If members of your staff spoke at events for a previous employer, ask them to update the biography to include a link to your company (the person’s currently employer) also. (See "Six Ways To Be An Amazing Public Speaker.")

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Add relevant links back to your site. Throughout your answer, sprinkle a few relevant links back to your website. The more relevant they are to the question, the more clicks and traffic they will generate. You can also finish your answers with a link to your lead magnet, concluding with something like this: “Want to know more about how to start a business? Check out my free checklist with 10 steps for starting your first business!” and a link to the lead magnet (in this example, the checklist).

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This is an effective strategy because blog readers love information, and they will be reading widely on their subjects of interest. You can find plenty of potential visitors on other relevant blogs, forums, social media websites, so it is essential that you stay in touch with what’s out there, and create as many links back to your blog as you possibly can.

He started by finding an offer that resonated with and is relevant to his audience. In his case, his blog was dedicated to teaching people how to use a software called “Sublime Text.” He simply offered a license to the software for the giveaway. By doing this, not only did he increase the chances of success of his giveaway since his incentive was relevant, but he also ensured the quality of subscribers since they were actually people interested in his content. It’s easy to give people an iPad or an iPhone, but how relevant will they be to you at the end of the day?

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This is just part of what goes into SEO. There are many tools, free and paid, out there that help you track all of these. However, you still need to have the ability to take this data and make it into a new, improved strategy for next month. If this seems like too much time, consider hiring someone to do these SEO services for you. Getting your website to show up on Google is no cake walk. An SEO strategy takes months to form and function properly, but being on Google’s good side will pay off! Wanna know more about SEO? Read Seo is a scam, right?

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An easy way to keep your website current and relevant is by maintaining an active blog. This allows you to create posts that use your keywords while also telling Google your website is up-to-date without actually having to update your web pages. Consider writing on topics that answer frequently asked questions or sharing your expertise in your industry. 

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Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Securities. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.

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This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card. 

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You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.

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The title tag is used by search engines to display a page in search results, as well as appearing at top of the browser. These tags tell search spiders and users what your page is about. Google only displays between 50 – 60 characters in their title tags, therefore its important to keep descriptions short, compelling and relevant. Keywords and page topics should feature towards the front.
One very smart thing you can do is to start with the long-tail keywords and network your link-building SEO strategies there first. Then build out to more and more competitive terms. Let the big dog’s have the highly competitive terms to start. If you learn to dominate on smaller terms (less traffic) it won’t be long until you are a real contender for the more coveted keywords.
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
Google’s local search results are displayed within Google Maps after a user searches for a keyword that includes a location, such as “pizza New York.” Landing within Google’s local search results requires that you have a Google My Business account. This is key for brick-and-mortar-based businesses because it puts your business in front of local people ready to buy.

He started by finding an offer that resonated with and is relevant to his audience. In his case, his blog was dedicated to teaching people how to use a software called “Sublime Text.” He simply offered a license to the software for the giveaway. By doing this, not only did he increase the chances of success of his giveaway since his incentive was relevant, but he also ensured the quality of subscribers since they were actually people interested in his content. It’s easy to give people an iPad or an iPhone, but how relevant will they be to you at the end of the day?

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Improve your website’s user experience. According to a study on ranking factors by SEMrush, the top four ranking factors are website visits, time on site, pages per session, and bounce rate. All four of those are directly related to the experience your website is providing your users. It’s pretty simple: If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, and that will improve your search rank.

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Ranking highly on Google is achieved by strategically using keywords and design elements on your website that are favored by Google. Learning how to rank on Google will help give you the ability to capture the top organic and local results. Every business should be consistent in their efforts to increase and/or hold their top position on Google, as online searches are a primary way for customers to find companies and products.
Landing pages are another free source of traffic to your website. These are pages specific to your offers, such as for redeeming a discount code, downloading a free guide, or starting a free trial. They contain the details users need in order to move forward and convert, and focus on one specific call to action, making it more likely to happen. Because landing pages are so specific, you can get very targeted in your messaging, increasing the traffic coming to those pages.

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Each image and video that you have on your site can have descriptive words added to its imprint. These are known as alternative text descriptions. These descriptions allow for search engines to locate your page using the keywords found in your image and video descriptions, as well as the usual text throughout the site. Therefore increasing the opportunities your site is found, which consequently raises its page ranking.

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5) Post at the right time. Let’s say you want to post in the r/Entrepreneur/ subreddit, but there’s already a post in the #1 spot with 200 upvotes, and it was posted 4 hours ago. If you post at that time, you probably won’t overtake that #1 spot, and you’ll get less traffic. However, if you wait a day, check back, and see that the new #1 spot only has 12-15 upvotes, you’ll have a golden opportunity. It will be much easier for you to hit the #1 spot and get hundreds of upvotes.
Free products and services are great for getting free traffic to your site and one of the best varieties in this aspect is viral content. Viral content is called so because it distributes like a virus – i.e. when users like your content, they send it to their friends, post it on various sites, and promote it for free in many different ways. Viral content distributes on its own and your only task is to create it and submit it to a couple of popular sites. After that users pick it and distribute it for you. Viral content can be a hot video or a presentation but it can also be a good old article or an image.
Having an industry influencer publish a blog post on your site or turning an interview with them into a blog post can help to drive traffic both through organic search but also via that influencer promoting the content to their audience (see the backlinks section above). This can also help to add more variety to your content and show your visitors that you are active in your field.

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