After you hit “Get ideas,” you will see the number of average monthly searches for the term you entered, plus other related search terms that you may want to use as keywords on your website. Create a list of the keywords and search terms you want to rank for, and fold them in to your website copy and content as naturally as possible. As Google sees your website using these keywords, it will view your site as a relevant and quality search result.
New websites have a hard time competing for top keywords, that’s why it’s best to start off by identifying long-tail keywords (a phrase containing three or more words) that your site can more easily rank for. The task of identifying what those long-tail keywords should be is tedious, there’s no way around it. Google’s Keyword Planner is a great place to start plugging in keywords that are relevant to your site to see what the competition for each of those keywords looks like. This will help you eliminate the ones you shouldn’t be optimizing for and select the ones that can work best to drive traffic to your site. The three key things to look for:
When Larry wrote about the kick in the proverbial teeth that eBay took from Google’s Panda update, we managed to secure a link from Ars Technica in the Editor’s Pick section alongside links to The New York Times and National Geographic. Not too shabby – and neither was the resulting spike in referral traffic. Learn what types of links send lots of referral traffic, and how to get them, in this post.
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Google loves speed and they actually got tired of waiting for people to speed up their sites. For this reason, they launched the AMP project. This is a special page structure which strips away some of the fancy styling to leave a much simpler page. Simpler pages load faster, and while there’s some debate in SEO circles about the ranking benefits that come with AMP, if you are running a website on budget hosting, this is almost certainly a winning concept. If you’re running a blog on WordPress, this is a relatively simple deployment, too.
It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.
Do you remember how you reacted the last time you tried to visit a site and it wouldn't load? Like most people, you probably exited the tab and moved on. If your site load times are slow, it won't rank high in search results. Not to mention, the customer experience won’t be positive if your site isn’t up an running in seconds, three seconds to be exact. For every second longer that goes by, your abandonment rate will skyrocket, leaving unhappy customers and potential sales on the table.
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Social networks are also a way to get traffic for free. If you are popular on networks, such as Twitter or Facebook, the traffic you get from there can easily surpass the traffic from Google and the other search engines. It is true that building a large network of targeted followers on Twitter and supporters on Facebook takes a lot of time and effort but generally the result is worth.
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3. Offer discounts. Everyone loves a good deal and clubs and organizations love to promote such benefits to their members. Offering an exclusive discount to a club or organization is a highly effective way of receiving a link. I have used this technique to offer university students discounts which then allowed us to receive excellent links from these authoritative websites.
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Hey Ted, thanks for the great questions! The peak times refer to your particular time zone, if you are targeting an audience that resides in the same zone as you. You can also use tools to find out when most of your audience is online. For example, Facebook has this built into their Page Insights. For Twitter, you can use https://followerwonk.com/. Many social posting tools also offer this functionality.
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Local results are based primarily on relevance, distance, and prominence. These factors are combined to help find the best match for your search. For example, Google algorithms might decide that a business that's farther away from your location is more likely to have what you're looking for than a business that's closer, and therefore rank it higher in local results.
Getting ranked high within Google My Business comes down to Google verifying that your business is real. It does this by determining how often your business name, address and phone number (NAP) is cited or listed on the internet. It’s the exact same as how backlinks act for search engine optimization. The more you have, usually the better your search rankings will be.
If your social media profiles contain a link to your website, then you’ve turned your engagement into another channel for website traffic. Just be sure to engage moderately and in a sincere way, and avoid including links to your website in your comments—lest you appear spammy and hurt your online and business reputation. Increased traffic should not be the goal of your engagement, but rather a secondary result.
You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.
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The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.
“Syndicate carefully: If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.”
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Optimize for local search. More and more people are using their smartphones to search for businesses “near me.” To improve your chances of having your business show up in relevant local searches, make sure you claim your Google My Business listing, provide relevant content in Google Posts, get your business listed in local directories, and improve your online reputation with great online reviews.
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Write great content optimized for SEO. Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. In fact, in a recent poll of marketing professionals, 57% said on-page content development was the most effective SEO tactic. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.
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Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Securities. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.
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Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
This one is so obvious, we’re going to look at it first. Paid search, social media advertising and display advertising (try our Smart Ads Creator!) are all excellent ways of attracting visitors, building your brand and getting your site in front of people. Adjust your paid strategies to suit your goals – do you just want more traffic, or are you looking to increase conversions, too? Each paid channel has its pros and cons, so think carefully about your objectives before you reach for your credit card.
5) Post at the right time. Let’s say you want to post in the r/Entrepreneur/ subreddit, but there’s already a post in the #1 spot with 200 upvotes, and it was posted 4 hours ago. If you post at that time, you probably won’t overtake that #1 spot, and you’ll get less traffic. However, if you wait a day, check back, and see that the new #1 spot only has 12-15 upvotes, you’ll have a golden opportunity. It will be much easier for you to hit the #1 spot and get hundreds of upvotes.
Local results appear for people who search for businesses and places near their location. They're shown in a number of places across Maps and Search. For example, you’ll probably see local results if you search for “Italian restaurant” from your mobile device. Google will try to show you the kind of nearby restaurant that you’d like to visit. In the image below, Google uses local results to suggest some options.