Write great content optimized for SEO. Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. In fact, in a recent poll of marketing professionals, 57% said on-page content development was the most effective SEO tactic. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.
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You may find that your business doesn’t appear for relevant searches in your area. To maximize how often your customers see your business in local search results, complete the following tasks in Google My Business. Providing and updating business information in Google My Business can help your business’s local ranking on Google and enhance your presence in Search and Maps.
This one needs to be handled with caution. Just like the old link farms there are some really bad places pretending they handle a true Press Release. The top ones cost. Alternatively there are ways to get a free press release from a reputable press company. One way is to do something newsworthy in your town and then talk your local newspaper reporter to put the news “on the wire” for you. It might get picked up provincially/state-wide or nationally.
Hack #1: Hook readers in from the beginning. People have low attention spans. If you don’t have a compelling “hook” at the beginning of your blogs, people will click off in seconds. You can hook them in by teasing the benefits of the article (see the intro to this article for example!), telling a story, or stating a common problem that your audience faces.
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So many businesses are focused on attracting new customers through content marketing that they forget about more traditional methods. Email marketing can be a powerful tool, and even a moderately successful email blast can result in a significant uptick in traffic. Just be careful not to bombard people with relentless emails about every single update in your business. Also, don’t overlook the power of word-of-mouth marketing, especially from people who are already enjoying your products or services. A friendly email reminder about a new service or product can help you boost your traffic, too.
7. Book speaking engagements. A short biography of the speaker is usually included on the event website. This is an excellent opportunity to include a link back to your business. If members of your staff spoke at events for a previous employer, ask them to update the biography to include a link to your company (the person’s currently employer) also. (See "Six Ways To Be An Amazing Public Speaker.")
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One very smart thing you can do is to start with the long-tail keywords and network your link-building SEO strategies there first. Then build out to more and more competitive terms. Let the big dog’s have the highly competitive terms to start. If you learn to dominate on smaller terms (less traffic) it won’t be long until you are a real contender for the more coveted keywords.
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To get started, you will need to either claim your current business page or create a new one, depending on whether or not a page already exists for your business. If you are unsure, you can go to Google.com/business to search for the name of your business. For more information, read our step-by-step guide to setting up your Google My Business account.
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Next, log into Google AdWords and click “Tools” > “Keyword Planner.” Once you’re on the Keyword Planner menu, click “Search for new keywords using a phrase, website or category.” Complete the form that appears; to start with, search for your type of business and location. For example, if you own a hair salon in Chicago, you would want to enter “hair salon Chicago.”
For example, a plumber could first find a service that has search volume on Google, but may not be talked about that in-depth on their competitor’s websites. In this example, a service like “leak detection” may be listed with a small blurb on your competitor’s sites, but none of them have elaborated on every angle, created FAQs, videos, or images. This represents an opportunity to dominate on that topic.
While with search advertising, you’re paying to show up in the top spot for relevant searches, with social media advertising you are paying to show up in relevant feeds. With both forms of advertising, you can specify the type of audience in front of which you’d like to appear, but with more psychographic data, social media offers superb targeting.
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