Google’s local search results are displayed within Google Maps after a user searches for a keyword that includes a location, such as “pizza New York.” Landing within Google’s local search results requires that you have a Google My Business account. This is key for brick-and-mortar-based businesses because it puts your business in front of local people ready to buy.
The term free traffic is really a misnomer. The traffic isn’t free. At the very least it costs time. Generating free traffic costs more time than the money it would cost to get someone to do the work for you. The good news is that; every link, every article, every thing you do will remain on the internet forever. Someday down the road, after the time has been spent, you will continue to profit, or be punished, from your labour. Think of every effort you do to drive traffic as a brick in your store. You don’t want to use bricks made of sand or poop!
10. Target the right keywords. One of the biggest mistakes that websites make is targeting the wrong keywords. Take the time to analyze the keywords that produce conversions and make you money. One way to do this is to have analytics software, like Google Analytics, installed on your website so that you can see how visitors are interacting and finding your site. Often business target broad, high-volume keywords that convert well, instead of ranking keywords based on multiples of volume, competitiveness and conversion rate.

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To make sure your NAP is consistent, do a search for your business. Click to see what every listing of it looks like. If the information is incorrect on a website, contact them and have it changed. This is something a few of our clients have had to do as they’ve changed addresses or phone numbers. Using the best local SEO software out there, we can track our clients business listings to see their NAP.

Aim for “position zero.” When a user asks a question in Google Search, Google sometimes pulls content from a relevant website and displays it in a special featured snippet or answer box above the #1 search result. Getting content into a featured snippet is a great way to increase traffic (snippets include a link to the page where the content came from), as well as boost the credibility and visibility of your brand. To increase your chances of having your content selected as a featured snippet by Google, think of likely searches related to your business and pepper your site with clear, authoritative answers.


Hey Ted, thanks for the great questions! The peak times refer to your particular time zone, if you are targeting an audience that resides in the same zone as you. You can also use tools to find out when most of your audience is online. For example, Facebook has this built into their Page Insights. For Twitter, you can use https://followerwonk.com/. Many social posting tools also offer this functionality.

Improve your website’s user experience. According to a study on ranking factors by SEMrush, the top four ranking factors are website visits, time on site, pages per session, and bounce rate. All four of those are directly related to the experience your website is providing your users. It’s pretty simple: If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, and that will improve your search rank. 

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This one needs to be handled with caution. Just like the old link farms there are some really bad places pretending they handle a true Press Release. The top ones cost. Alternatively there are ways to get a free press release from a reputable press company. One way is to do something newsworthy in your town and then talk your local newspaper reporter to put the news “on the wire” for you. It might get picked up provincially/state-wide or nationally.

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Write great content optimized for SEO. Having high-quality content on your website is one of the best ways to increase traffic and improve your search rank. In fact, in a recent poll of marketing professionals, 57% said on-page content development was the most effective SEO tactic. Make sure your content is mistake-free, keyword-rich, mobile-optimized, written to address the specific needs of your target audience, and includes valuable links to additional internal and external content.

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In order to rank higher on Google in 2019, consider starting from the ground up with your website and SEO strategy. Try hiring experts like Optuno to build you a custom SEO-friendly website for your business. The professionals at Optuno also provide hosting, monthly maintenance, and a dedicated team to take care of the site. It also offers a 100% money-back guarantee if you’re not satisfied. Click here for a free consultation.

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Unstructured citations include things like a mention of your business in an online newspaper article, press release, online job board, and other sites. Unstructured citations and links are important because they let Google know that people are talking about your business. To get the most unstructured citations, work on getting positive reviews, host events, send out press releases to the media, and engage with customers online.

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Headlines are one of the most important parts of your content. Without a compelling headline, even the most comprehensive blog post will go unread. Master the art of headline writing. For example, the writers at BuzzFeed and Upworthy often write upward of twenty different headlines before finally settling on the one that will drive the most traffic, so think carefully about your headline before you hit “publish.”
Google is the most used search engine. On average it processes 40,000 searches a second. (internetlivestats) Since Google is the powerhouse of the internet, it wouldn’t hurt to get on its good side. Everyone always ask the age old question, “how do I get my website to rank on Google?” My reply always is, ranking well on Google is not easy and it is not quick. You need to prove your website to Google. Fortunately for you, there are some simple ways to improve your search engine rank. These are all done organically, meaning the clicks are for free and no compensation has been made to enhance results.
Google is the most used search engine. On average it processes 40,000 searches a second. (internetlivestats) Since Google is the powerhouse of the internet, it wouldn’t hurt to get on its good side. Everyone always ask the age old question, “how do I get my website to rank on Google?” My reply always is, ranking well on Google is not easy and it is not quick. You need to prove your website to Google. Fortunately for you, there are some simple ways to improve your search engine rank. These are all done organically, meaning the clicks are for free and no compensation has been made to enhance results.
The days when internet browsing was done exclusively on desktop PCs are long gone. Today, more people than ever before are using mobile devices to access the web, and if you force your visitors to pinch and scroll their way around your site, you’re basically telling them to go elsewhere. Ensure that your website is accessible and comfortably viewable across a range of devices, including smaller smartphones.

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Use H1 and H2 header tags. Not only do headers make your content more readable and easier to understand for humans and search engines alike, there is a strong correlation between Google search rank and the use of header tags in the body of your content. Header tags are also a great way to show the structure of your content and emphasize your key points.

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Kelly Main is a staff writer at Fit Small Business specializing in marketing. Before joining the team, she worked as an analyst at firms like Lincoln Financial Securities. She has also founded a number of successful startups, including OpenOnion under the Google Tech Entrepreneurs Program, which was later acquired under the name Whisper. She holds an MS in International Marketing from Edinburgh Napier University.

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It’s not enough to produce great content and hope that people find it – you have to be proactive. One of the best ways to increase traffic to your website is to use social media channels to promote your content. Twitter is ideal for short, snappy (and tempting) links, whereas Google+ promotion can help your site show up in personalized search results and seems especially effective in B2B niches. If you’re a B2C product company, you might find great traction with image-heavy social sites like Pinterest and Instagram. Here's more advice on making the most of social media marketing.

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This one needs to be handled with caution. Just like the old link farms there are some really bad places pretending they handle a true Press Release. The top ones cost. Alternatively there are ways to get a free press release from a reputable press company. One way is to do something newsworthy in your town and then talk your local newspaper reporter to put the news “on the wire” for you. It might get picked up provincially/state-wide or nationally.


It’s free to be active in online groups and on websites that are relevant to your business and community—and it helps you to obtain more traffic. Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry. The more you engage with your community, the more exposure and profile visits you get.

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Improve your website’s user experience. According to a study on ranking factors by SEMrush, the top four ranking factors are website visits, time on site, pages per session, and bounce rate. All four of those are directly related to the experience your website is providing your users. It’s pretty simple: If your website is easy and enjoyable to use and offers valuable information, you’ll get more visitors, who will stay longer on your site and visit more pages, and that will improve your search rank.

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