10. Target the right keywords. One of the biggest mistakes that websites make is targeting the wrong keywords. Take the time to analyze the keywords that produce conversions and make you money. One way to do this is to have analytics software, like Google Analytics, installed on your website so that you can see how visitors are interacting and finding your site. Often business target broad, high-volume keywords that convert well, instead of ranking keywords based on multiples of volume, competitiveness and conversion rate.

Paid search results are those in the top and bottom of the results page, indicated by the small “ad” icon. These are placements that businesses pay for to show up when users search specific keywords. Google Ads can be a very effective way of utilizing ad spend for those who are new or struggling to compete against businesses that rank higher in organic search results. It’s also great for businesses targeting keywords with high revenue potential.


Next, log into Google AdWords and click “Tools” > “Keyword Planner.” Once you’re on the Keyword Planner menu, click “Search for new keywords using a phrase, website or category.” Complete the form that appears; to start with, search for your type of business and location. For example, if you own a hair salon in Chicago, you would want to enter “hair salon Chicago.”
Add relevant links back to your site. Throughout your answer, sprinkle a few relevant links back to your website. The more relevant they are to the question, the more clicks and traffic they will generate. You can also finish your answers with a link to your lead magnet, concluding with something like this: “Want to know more about how to start a business? Check out my free checklist with 10 steps for starting your first business!” and a link to the lead magnet (in this example, the checklist).

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It’s free to be active in online groups and on websites that are relevant to your business and community—and it helps you to obtain more traffic. Comment on blogs and social media posts, answer questions people are posting, and participate in conversations about your industry. The more you engage with your community, the more exposure and profile visits you get.

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Organic results includes a wider range of websites—not just local businesses. While location may still be a factor in the organic results, it is not generally the dominant factor. The main factor is the authority of the website (or the credibility of the site), external links back to the site, the length of time the site has been live, and other considerations. This is why you will often see sites such as Yelp, Angie’s List, and Facebook show up high in search results.
Once you claim your Google My Business listing and verify it, you’ll need to take plenty of pictures of your office (both internally and externally), as well as plenty of photos of your staff. Get in the habit of snapping photos of your business in action, before-and-afters (if applicable), and post all of these assets to your Google My Business profile. A verified and optimized Google My Business profile stands out in search results, especially among customers in the local area. The more information and visuals you provide, the more likely they are to call or contact you online.
Ranking highly on Google is achieved by strategically using keywords and design elements on your website that are favored by Google. Learning how to rank on Google will help give you the ability to capture the top organic and local results. Every business should be consistent in their efforts to increase and/or hold their top position on Google, as online searches are a primary way for customers to find companies and products.

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